A Customer – focused approach

In today’s digital world, winning and retaining customers hinges on creating value for them that enhances the convenience and quality of their everyday lives.

At Kocela, we take a customer focussed approach, with the customer being at the heart of our product development. This places the highly nuanced customer needs at the forefront of the innovation process, leading to more relevant solutions.

By harnessing technology – ecosystems, APIs, analytics, machine learning – we are able to meet the customer at his/ her point of need as well as build for the future .

Design Thinking

We seek to understand the end user of our products. This calls for placing customer-feedback at the center of product design and development, continuously engaging and listening to the end-user.
Right from start, we seek to involve the customer, through customer discovery sessions. This allows us to understand the customer needs, behaviours and pain-points.

Ideas are quickly brainstormed, customer feedback incorporated, and prototypes built and launched to market to get feedback as early as possible in the product delivery cycle.

Our flat structure, open office setup has helped create a working environment that fosters innovation as well as new ideas.

The Results

50%

INCREASE IN SALES

32%

INCREASE IN PRODUCTIVITY

60%

DECREASE IN UNINSTALLS

View Case Studies

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